Events in London

So how can you tell me you’re lonely, and say for you that the sun don’t shine?
Let me take you by the hand and lead you through the streets of London
I’ll show you something to make you change your mind

Ralph McTell

Never did words ring so true as these! Think London and the first thing that comes to your mind is vivacity, euphoria and restlessness spilling from every corner. A city where heritage and cosmopolitan culture coexist peacefully, London attracts visitors for the sheer pleasure of being here. It boasts of something for everyone, just as every great city does. You find museums and galleries with appreciating glances on one side while Buckingham Palace or the Big Ben or Trafalgar Square on the other side need no introduction. And if you are in the mood for catching some celebrities, nothing gets better than a quick visit to the Madame Tussauds. Party hoppers can rely on an eclectic array of Clubs and DJ Bars while the connoisseurs find respite in the haven of a cultural dose of arts, music and theatre. Socialites hail it as Paradise and in their words “Spontaneous celebrations are what we look for and what better than the events in London?” Calling London a world in itself would not sound exaggerating!
A city as vibrant as this has events lined up for every occasion and even without one! London events have a charm of their own. The fine mix of exuberance and exotic ideas has lured thousands for centuries and continues to do so with equal vigor. Wine tasting and Dinner parties feature in the list of London social events that tantalize the senses. The Beer Festival at the same time depicts that London is not about intellectuals alone. Having fun is just another excuse here!

In a city as popular as this, networking is a must for obvious reasons. London Networking Events shed light on Financial Freedom, HR Matters to name a few while The London EASY summit and India Business Forum talk about the changing world. Oh yes! London is indeed a place to mix business with pleasure. Sound’s too good to be true?

As talked about before, art and exhibitions hold the centre of attraction for tourists in London . A Rembrandt or a Renaissance masterpiece has admirers swooning over it as does modern art and neo-revolutions. London art events are a must attendance. And can music be far behind? London music events boast of a spectrum of indelible impressions. Vivaldi and Rihanna exist in harmony here. Yes, London takes pride in hosting events for a multifaceted target audience. Westlife fans have as much a ball in listening to mellifluous notes, as do the fans of the BBC or London Symphony Orchestra. Now that is what you call a city for all music!

The fashion conscious people of London have always remained just that. The latest style that adorns a Londoner is expression of freedom and aristocracy. Studios and boutiques illuminate places as the London Fashion events have a plethora of events in the form of fashion shows, photograph exhibitions and Fashion films. If you want to don the latest in being chic, you surely need to head to one of these places.

Charity events and Entrepreneurs Events in London speak about the humanitarian side of the city. The care with which the city reaches out to one and all is nothing short of great. An eventful city as this must feature in your travel plans. And trust us to guide you to the best places!

That is why Samuel Johnson (1709-1784) said “When a man is tired of London , he is tired of life; for there is in London all that life can afford.”

Fashion Design Jobs

Many people think that the phrase “fashion design” refers to a single career, but fashion design is actually a broad category of careers. There are many different types of jobs in this field. As you study fashion design and become familiar with all these positions, no doubt you’ll be able to figure out which is best for you.

One important career in the world of fashion is pattern making. In order to make patterns you have to have a strong eye and a delicate touch. After all, you’ll have to copy patterns without altering any details.

Costume makers are people who make costumes, as opposed to clothes worn in everyday life. Costume designers make the clothes you see in movies, in Broadway shows and other theatrical presentations, on television, and at Halloween parties. This is a job where you really have to exercise your creativity. For example, you might have to make clothes for a scene set in the distant future. It’s also a great job for people who really like a certain era in history. For example, if you love the fashions of the Civil War, you could get a job making clothes for reenactments and historical films set in the 1860’s.

If you have a strong talent for business as well as fashion, you could own and operate a fashion boutique, or start a business where you supply clothes to boutiques and other stores. Or you could work as a fashion marketer, where your job is to promote new styles to increase the marketplace for those styles.

Fashion designers can also work as stylists or fashion consultants. These kinds of positions require a designer to always stay abreast of the latest developments in the world of fashion so they can advise their clients as to what’s new and trendy. And if you have writing skills in addition to an eye for fashion, you could work as a writer or reporter for a newspaper or magazine, or even a fashion-oriented website. You might even start your own fashion blog. If you manage to get enough readers on a regular basis, you could earn income by posting ads on your blog.

Fashion event planners coordinate all of the clothes that will be worn at a certain event, like a wedding or a fashion show. The kinds of events that employ fashion designers are often ritzy, so you could get to hobnob with some very wealthy people. And what about fashion education? You could teach the next generation of fashion designers, and you could steer your students towards the ideal jobs for their talents and interests.

Whatever fashion job you decide to pursue, be aware that competition will be intense. Unfortunately, economic forecasters are not predicting much job growth in the field of fashion anytime soon. So always work your hardest, and attain as much training, education and practical experience (not to mention references and networking connections) as you can.

How To Do Your Own Fashion PR

Having a fashion publicist is definitely worth the cost, but if you’re an emerging fashion designer, that may not be a business expense you can afford just yet. If you’re working with a zero budget for your PR campaign, don’t sweat. (Well, try not to.) Here are a few ways to get around that dilemma and pitch your fashion label on your own:

1. Do research on how to pitch effectively.

One of the biggest gripes that magazine editors have are weak pitches! If you’re going to go head-on with an editor, especially in fashion, have your pitch down to perfection as a PR professional would. Research what to say and what not to say. Know whom you are contacting by first name, last name, and title. Think of the “elevator pitch”. Can you introduce yourself and describe your company within 15 seconds? That’s how direct your pitch should be. List the basic who, what, where, why, when, and how in an easy, conversational tone, and conclude with an open-ended question about following up with you to send more information about your label.

2. Getting a follow-up and properly responding.

If you’re lucky, a fashion editor will get back to you in regards to featuring your collection in an upcoming issue. Be prepared for any requests that may be asked, i.e. designer bio, line sheets, lending agreements, or lookbook images. At this point, your lookbook or press kit should already be completed for your current collection, and make sure that it’s updated for every new season. Be swift in your responses to editors when they ask for things because they can easily move on to the next designer if you’re not keeping up with them. Remember, they have frantic deadlines and you’re considered to be on their time!

3. Sending your press release to the media.

A well-prepared press release can definitely alert the media of your new collection. Spend some time on PR distribution websites and study how the best ones are written. Follow the standard model of a press release and formulate a few paragraphs about the new release of your collection and about you as the designer. Set up a free account with press release distribution sites and schedule your releases to be sent out to the local media. You can also e-mail and fax your press release directly to news stations and newspapers (they’re always looking for local stories to cover). Who knows – what if you’re called in to be featured in a morning news segment? That’s definitely a good look for your press portfolio.

4. Invite the media to your launch party.

If you plan on celebrating the launch of your new collection, you’re responsible for securing the venue, setting up the event, and sending out media invites. It’s best to send formal invites to editors through the mail at least 3-4 weeks in advance so that gives them the opportunity to pencil you in their schedule. Fashion bloggers are also great to invite, of course. Event photos, blog write-ups, and Twitter mentions from different bloggers means more publicity for your fashion line, which you need in order to attract more customers. Make sure to save your press clips and send thank-yous to anyone doing coverage of your event.

5. Make friends with fashion stylists.

Another way to possibly have your fashion line featured in a magazine is to have a stylist hook-up. They’re always pulling clothes for photo shoots and looking for hot, new designers to work with. Get acquainted with some fashion stylists in your area by using social media and going to different fashion events in your city. It’s also good to know a lot of photographers, models, and makeup artists who can probably help get your collection used in an editorial photo shoot.

There’s so much work that goes into handling the PR side of a fashion label that more than likely should be handled by a pro. Once your label starts becoming increasingly profitable, hiring a good PR team to help you market your brand would be the best way to go. While it’s in your hands for now, do tons of research on the job of a fashion publicist and implement some of those ideas into your own marketing campaign.