Breaking Into Fashion Public Relations

Publicists are masters of communication. They not only help to create an image for products and companies, they also spearhead efforts to get the word out and create buzz. If you love fashion and have stellar communication skills, you could enjoy great success in fashion public relations.

Retailers hire fashion publicists to develop and promote a certain image to the buying public. To the fashion publicist, it’s all about who you know. Those in fashion PR have important fashion editors and top designers on speed dial and collect contacts on a daily basis. The more people you know, the easier it is to promote something.

Not only do fashion publicists have to know important fashion players, they must also know the politics, economy and sociology of their target demographic. While you can learn about the ins and outs of PR by majoring in it, it is also wise to enroll in fashion courses to gain industry and technical knowledge. Not to mention, fashion school will also serve as a networking opportunity as you connect with classmates who are also entering the fashion world.

People skills are essential to those interested in fashion PR. Since the job is basically communicating constantly, it is important to know how to get a point across and how to be likable and graceful under pressure. Another important quality to have is ambition. Since fashion PR is a highly competitive field, only the most driven will make it through and get the job of their dreams in fashion PR.

Learn more about Careers in Fashion.